Intensity to win

Make customers successful. Team, Innovate, Excel.

• This is the desire to stretch, to achieve that which seems beyond our grasp. This is aiming for maximum. This is the ardour to do our best, the hunger to be the best. This is the devotion to challenging our limits, it is about realizing our potential, and about expanding our potential.
• It is not about winning at all costs. It is not about winning every time. It is not about winning at the expense of others.
• It is about working together to create synergy. It is realising that I win when my team wins; my team wins when Alpha wins; and alpha wins when its customers win, when its stakeholders win.
• It is about innovating all the time. It is a continuous endeavour to do better than last time.
• It is the Spirit of fortitude, the Spirit of never letting go... ever.